Pastoralists are undeniably the custodians of rangelands and provide a wide range of ecosystem services. These new market prospects nevertheless require structuring (e.g. regulation, infrastructure) and adjustments in the trading environment of stakeholders all along the value chain. There is, however, an inherent risk in intervening in pastoral marketing and production processes. Too many or ill-adapted interventions can have severe effects on these systems, resulting in over-intensification and reduced mobility. Finding the right level of intervention to support extensive pastoral systems is important when developing policy, since it is about the only form of land use that can keep a third of the world’s land surface in food production without additional inputs.